Why do asians like ralph lauren

For luxury brands, all eyes are on China — especially for those who have been stung by stalled growth in Europe and America.

That strategy includes the recent launches on the Chinese e-commerce marketplaces Tmall and JD. In North America, revenue decreased 18 percent overall, while European revenue was flat. The affluent Chinese consumer tends to spend their money on European luxury brands like Chanel and Louis Vuitton. Contact us. Ralph Lauren China Case study of a late entrant in luxury.

February 21, China luxury market , luxury brands in China , Ralph Lauren. Share on linkedin. Share on twitter. Share on facebook. Share on email. We are unable to validate your subscription, make sure your information is correct! Thank you for your subscription! Subscribe to our weekly newsletter.

Stay updated on the Chinese market. Contact info. New market insights. What to expect from Double 11 ? Pre-sales, new records and top brands. China travel retail market report. To send to more than one recipient, put a comma between email addresses. BEIJING: Polo Ralph Lauren , the luxury lifestyle group, is planning to open up to 15 new stores a year in China and Hong Kong, as it seeks to offset the impact of the financial crisis on consumer spending patterns in many other core markets.

The company is adopting a new approach in the world's most populous nation, based on the idea of strengthening its brand credentials, and will focus its efforts on areas such as Shanghai and Beijing. It currently has ten individual stores in Hong Kong and just one standalone store in China, but is seeking to increase this figure at a rapid rate.

George Hrdina , president of Ralph Lauren's Asian operations, said "we were going to come at this business aggressively anyway, but now it's even more of a reason as the businesses in the US and Europe have flattened. However, compared to a year ago, Asia is where the company plans to add new, directly-operated stores and expects long-term growth. Earnings Brief.

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