Pantone why use

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Call Contact Us Menu. How Can We Help? Jester Titus pm on April 19th, Thank you for the information , does help me understand the difference between CMYK colors v. New business inquiries: sales asiaqualityfocus. Has your supplier or QC company ever asked for the Pantone color spec of your products? If you ever wonder what are Pantone colors and how there used to make and inspect your products you came to the right article.

We'll tell you everything you need to know about Pantone colors and how we use them. Stay updated on the latest in product inspection, auditing, and corporate responsibility weekly from the Manufacturing and QC blog. InTouch Website. Retail Specific Compliance. Product Specific Inspection. Core Services. All Rights Reserved. Operating across Asia.

These two sets of PMS colours have the same ink but show the difference when printed on both a coated stock and an uncoated stock. Some colours do not look that different, while others change significantly. We have clients that use two Pantone Colours — one for coated stock and uncoated stock as the colours looked totally different even though they had the same PMS number… confusing!

If you need business cards printed for a meeting in a few hours, you cannot have a Pantone Colour printed accurately on a digital printing press. Yes, you will get close, but you are not going to match it exactly.

Similarly, if you need a poster printed for an event, you can match the colour closely, as long as you are using a print company with the latest equipment. But once again, you are not going to match it exactly. An exact Pantone match can only be achieved by mixing the ink and printing the colour separately to everything else — this is also called a spot colour.

If you are not having your Pantone Colour printed separately as a spot colour then there will be a colour tolerance. In the example below, you can see the colour tolerance explained. This colour tolerance will also be the same on a monitor. You can take all the care in the world matching up your printed literature to your website, but all monitors are different. If you have two brand new monitors next to each other, from different electronic suppliers, the colours on the web page will appear different.

A red will still be a red and a blue still a blue, but they will have a colour tolerance. If you turn up the contrast or brightness then the colours will change again. I think of it like this… If you walk into an electronics store and see 30 televisions on display all showing the same tennis match, you will notice that each screen will show a slightly different shade of green. The cameras picking up the feed are the same, the digital TV signal is the same, but every screen will still have a different shade of green.

Martin has also written this article on digital imaging with particular reference to large format printing.

You can view the article here. Yes, you can do, but the cost of your printing will significantly increase. A lot of these companies are not using spot colours on their literature. We will match the Pantone Colours as close as we can.

You can get close using a CMYK breakdown, but it will never be exact. The money you could save far outweighs the benefits of brand recognition. Within larger companies, these costs can easily run into tens of thousands of pounds, even millions of pounds. In addition, the time that it takes for the spot colour printing to be produced is also a factor, which can mean a delay in literature being produced and hitting the market.

Yes, Pantone colours are still important, even if you do not match exactly using traditional litho methods. The world is changing and traditional ideas of marketeers being so rugged is also changing.