Why does nbc have low ratings

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Tokyo Olympics: News and results from 29th Summer Games. Bevacqua acknowledged that NBC needs to improve its method of informing consumers where to find their favorite events among the 7, hours of coverage it offers. Many fans complained about being confused and overwhelmed by the process.

NBC said it was prepared for a ratings decline as the migration of viewers from traditional TV to streaming has upended nearly every major viewing event, with the exception of National Football League telecasts. Since the last Summer Games were held five years ago, the U. Aware of the shifting landscape, NBC put aside a significant amount of unsold commercial inventory in the event of a major ratings shortfall.

When ratings guarantees are not met, networks typically provide additional free commercials to make up the difference. Bevacqua said nearly all of the advertisers who bought commercial time on the Games will reach the number of viewers they were guaranteed and no cash will have to be returned, the nightmare scenario for any network sales department. NBC is depending on the Olympics to give a boost to its Peacock streaming service, which was launched in July in anticipation of the Games.

Although the company is not releasing any data, Bevacqua said the goal for Peacock sign-ups generated by the Olympics has been met. These Olympics have often made for frustrating TV. The company said its research also showed that nearly half of Olympics viewers were switching away from other streaming services to watch live Olympics coverage. With the time difference, Peacock did provide some live coverage of the events from 6 to 11 a. NBC reported that Peacock, which was launched nationally one year ago, had its best two weeks of usage during the Olympics.

Looking at other digital media outlets NBC reported that during the Olympics, there were 2. In addition, NBC said there were Twitch users watched The Olympics marked the first time the IOC eased restrictions of athletes using social media during the Games.

With no spectators, many athletes opted to use TikTok to provide a behind the scenes and fun glimpse at the Olympic village, their training rituals, crushes on fellow athletes among other light-hearted video snippets. According to Axios , the average age of the U. Olympic athlete was 26 and grew up with social media and mobile apps. Some athletes have over one million followers and some posts have generated millions of likes.

NBC will continue to face a fragmented video landscape as more content and viewers migrate to streaming video. With a similar time difference, viewers can expect Peacock to play a greater role with more early morning live coverage next February. This is a BETA experience. You may opt-out by clicking here. More From Forbes. Nov 11, , pm EST.

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